Who TF are the UGLYS

Disclaimer: It should be known that while the sticker on the lenses gets attention, it is in no way see through and quite reckless to drive with. We are not responsible for the good time had before 'it' ends badly..

ABOUT UGLYS

UGLYS Eyewear wasn’t born in a boardroom.

"UGLYS Eyewear is what happens when decades of product development experience collide with a complete disregard for conventional branding. On paper, it’s probably the worst elevator pitch you’ve ever heard. Naturally, we invested heavily." Founder, JG 

It started in January 2026 after a chill night at the Jekyll Island Club in the very room the Federal Reserve was formed.. True Story Bourbon (true story btw) and hours of conversation led to one simple question: “Where the hell is all this headed?”

Our roots go back to motocross in the early ’80s. Over the years, we helped develop and launch products that found their way into dealerships, shops, and garages around the world. Global sales. Worldwide distribution. The whole deal.

From there we moved into apparel, eventually building another eyewear brand that gained traction before we sold the name and moved on to the next chapter.

Then life took a turn. We got into aviation. Started flying airplanes. Chased a completely different challenge. But the urge to build something never really goes away.

The ideas kept coming. Then one night it clicked as we were just saying..

UGLYS is too rad not to obsess! Not because sunglasses needed reinventing. Because fun did.

So here we are.. Sunglasses. Eyewear-strap-on mullets. Full Frontal Superiority™. Rear End Superiority™. Trademarks filed, the whole 'shebang'..

Absolutely unhinged and somehow, it’s working..

What started as a ridiculous idea quickly became something bigger. People get it. They laugh. They share it. They wear it.

We’re not trying to be the next luxury eyewear company.

You’ll never see us on Amazon… 

We’re building a brand for people who don’t take themselves too seriously, but still appreciate a damn good pair of sunglasses and know how to have a good time.

We’re just getting started.

Stay Ugly.