About UGLYS Eyewear™️

ABOUT UGLYS Eyewear™️

Six months ago, UGLYS™ was just an idea.

A ridiculous one.

We got weird looks just talking about it.

UGLYS was founded in the historic district of St. Augustine, Florida, and launched in late May 2026. Which, at this point, was about five minutes ago.

We’ve got some history building brands, making things, breaking things, and figuring out how to make the next version better. UGLYS started the same way most things around here do: somebody says something stupid, everybody laughs, and ten minutes later we’re trying to figure out how to manufacture it.

Our background spans motorsports, aviation, aerospace, manufacturing, and product development, which gives us a unique advantage in our approach. Over pretty much nobody.

Mostly, we just caffeinate aggressively and start building.

Around here, ideas move fast. Sunglasses turned into Strap-On Mullets. Strap-On Mullets turned into 22-inch Super Mullets. And somewhere along the way we realized we weren’t really building an eyewear company anymore. We are building UGLYS.

Products that probably shouldn’t exist, but are significantly more fun because they do.

UGLYS isn’t for everyone. But it's definitely for some.

UGLYS™ LOOK BETTER FROM FAR AWAY™